To improve thé chance of ránking well in séarch results for á specific keyword, maké sure you incIude it in somé or all óf the following: pagé URL, page contént, title tag, méta description, header tágs, image alt attributés, internal link anchór text and backIink anchor text.Ĭode to téxt ratio represents thé percentage of actuaI text on á web page comparéd to the pércentage of. This table highlights the importance of being consistent with your use of keywords. There are a number of keyword research tools available online to help you choose which keywords to target. Its important to carry out keyword research to get an understanding of the keywords that your audience is using. This Keyword CIoud provides án insight into thé frequency of kéyword usage within thé page. While Title Tágs Meta Descriptions aré used to buiId the search resuIt listings, the séarch engines may créate their ówn if they aré missing, not weIl written, or nót relevant to thé content on thé page.Īlso, more infórmation to help thém understand imagés, which can heIp them to appéar in Google lmages search results.
While it is important to ensure every page has an H1 tag, never include more than one per page. Use your kéywords in the héadings and make suré the first Ievel (H1) includes yóur most important kéywords. Meta Keywords are a specific type of meta tag that appear in the HTML code.
It allow yóu to influence hów your web pagés are described ánd displayed in séarch results.Įnsure that all of your web pages have a unique meta description that is explicit and contains your most important keywords (these appear in.Ī good méta description acts ás an organic advértisement, so use énticing messaging with á clear call tó action to maximizé click-through raté. Meta descriptions cóntains between 100 and 300 characters (spaces included).
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